Hammer Series | Infront Sports & Media AG
Infront is responsible for media and sponsorship sales on an international basis for the Hammer Series. Furthermore, it is handling together with Velon the event - as well as the brand management for the entire event series. Hammer is a team-vs.-team race where only one team can win. Each day focuses on a specific cycling discipline where the riders will collect points for their teams: Day 1 features the Hammer Sprint race, on day 2 the riders face the Hammer Climb, and the final day is the decisive Hammer Chase.