IAAF: IAAF and Dentsu enter into an agreement for 2001–2009| News | iaaf.org
On 21 September 2001, the International Association of Athletics Federations (IAAF) entered into an agreement with Dentsu Inc. (President: Yutaka Narita; Head Office:Tokyo; Capital: US$463.15 million*) to be the exclusive worldwide partner responsible for the commercial exploitation of marketing.
IAAF: IAAF and Dentsu extend and enhance partnership to 2029| News | iaaf.org
The IAAF and Dentsu Inc. are proud to announce the extension and enhancement of their long standing commercial partnership until the end of 2029. This agreement constitutes a new milestone in the ongoing partnership between the IAAF and Dentsu.