Another example of premium, "Hollywood" (h/t @RPMComo) sports content retaining value. Many smaller sports properties, and some big ones, have lost a lot of value here in recent years. E.g. we think Uefa CL rights value is down 75% in Japan this cycle https://t.co/DyOT14L3UP— Kevin McCullagh (@kevinmccullagh) January 28, 2022
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